Professional Development Seminar and Luncheon Speaker
Event Registration Information
Tuesday, May 8, 2012
Luncheon Program - Noon to 1:30 p.m.
Ongoing Challenges and the Nonprofit Landscape: The Weingart Foundation’s Response
Fred J. Ali, President and CEO,
The Weingart Foundation
About the speaker
Fred Ali was elected the President of the Weingart Foundation in June of 1999. In 2006, he was also designated the Chief Executive Officer of the Foundation. The Weingart Foundation is among the nation’s leading philanthropic institutions, making grants exclusively in Southern California.
Fred Ali has over thirty-five years of senior management experience with non-profit organizations, educational institutions, and government. He received his undergraduate degree from Santa Clara University, and his graduate degree in education from the University of Michigan.
Fred began his career as a volunteer teacher and counselor in a small village in western Alaska in 1972. Over the next 19 years, he held a number of key positions in Alaska, including Deputy Director of the State Employment and Training Agency, President of Kuskokwim Community College, and Vice Chancellor of the University of Alaska Anchorage.
In 1991, Fred became the Executive Director of Covenant House in Los Angeles. Under his leadership, Covenant House California developed into a large, multi-service program working with homeless and at-risk youth in Los Angeles and Oakland.
Fred also serves on the following:
* Board of Advisors, Center on Philanthropy and Public Policy, University of Southern California (Chairman)
* Officer of Strategic Partnerships Advisory Board (Chairman), City of Los Angeles, Officer to the Mayor
* Senior Fellow, UCLA Luskin School of Public Affairs
Professional Development Seminar – 10:15 –11:45 a.m.
Planning Your Social Media Strategy
Scott Harris, Founder & President
Mustang Marketing
About the program
A successful social media strategy starts with a great website, and ends...well, it doesn't end. That's the value in social media--whatever form it takes in the future, this kind of communication looks poised to stick around, and it's up to you to keep that communication current, consistent and creative. And with all the social media outlets available to non-profits today, community connection has never been so accessible and so necessary. During this presentation you'll learn about the big social media players--Facebook, LinkedIn, Twitter, blogs, YouTube, etc.--and, more importantly, how to determine which of these sites is right for your organization and how to utilize them effectively.
About the speaker
As both founder and president of Mustang Marketing, Scott Harris has spent a quarter century building the firm into the respected full-service marketing agency it is today. Mustang Marketing is proud to have worked with Pepperdine University, West Hills Hospital & Medical Center, FOOD Share, Ventura County Sheriff’s Foundation and the National Police Dog Foundation and others as clients.
Scott’s consistently positive presence in Southern California is also manifested in his frequent marketing columns and political commentaries in newspapers, radio, television and business journals throughout California, in which he outlines valuable marketing and business strategies for companies and nonprofits offering thoughtful advice on integrating “new media” and emerging communication technologies.
After graduating from California State University at Northridge with a B.A. in finance and marketing, Scott pursued post-graduate work at Pepperdine University. He has taught marketing and ethics courses at Moorpark Community College, as well as lectures statewide at businesses and colleges on subjects ranging from sales and marketing to public policy.
