Professional Development Seminar and Luncheon Speaker
Click here to view the Professional Development Seminar PowerPoint.
Click here to download the handout.
Tuesday, September 11, 2012
Cathedral Center (click here for map)
Luncheon Program - Noon to 1:30 p.m.
Stressed and Stretched: The Recession, Poverty, and Human Services
Nonprofits in Los Angeles, 2002-2012 Report

Bill Parent
Associate Dean for Advancement and director of the Policy Forum at the
UCLA School of Public Affairs
About the Program
Mr. Parent will present the UCLA Center of Civil Society's annual report of the nonprofit sector, entitled, Stressed and Stretched: The Recession, Poverty, and Human Services Nonprofits in Los Angeles. Mr. Parent will discuss the trends in challenges faced by nonprofits as well as recommendations for the sector to increase its effectiveness throughout the economic recovery.
About the Speaker
Bill Parent is Associate Dean for Advancement and director of the Policy Forum at the UCLA School of Public Affairs (SPA). He oversees external programs for the School and develops executive education and conference programs. He has taught leadership in the public interest to the senior command of the Los Angeles Police Department, the Southern California Leadership Network and the California Association of Leadership Programs, as well to government officials in Beijing and Tianjin, China. Before coming to UCLA, Bill was on the senior staff of the John F. Kennedy School of Government for 14 years, ending with the four-year stint as executive director Harvard University’s Innovations in American Government Program, the largest single-grant program of the Ford Foundation. He holds a doctorate in education from the University of Massachusetts at Amherst.
Professional Development Seminar – 10:15 –11:45 a.m.
The Great Paradox: The Board and its Fundraising Role
Deirdre Maloney
President, Momentum, LLC
About the Program
It’s one of the worst-kept secrets around. Yet it’s very common.
Many nonprofits face the same ongoing struggle to find the right fundraising strategy for board members. While most everyone agrees that the board needs to play some kind of role in the bottom line, the harsh truth is that this fact doesn’t mean board members will automatically enjoy fundraising —or even be very good at it.
How to use the passion of board members to raise money for the organization? What’s the best way to establish and monitor board giving policies? How can staff and board members work together for the overall fiscal health of the organization?
Our workshop will cover it all. Based on true stories from the field, Deirdre Maloney will provide a practical framework and real-life tips on how to create and execute a fundraising strategy for the board—one that creates energy and eases the tension for all involved.
About the Speaker
Deirdre Maloney proudly is president of Momentum, LLC, which helps organizations meet their missions through better business. In addition to her work through Momentum, Deirdre teaches marketing for the University of San Diego’s School of Leadership and Education Sciences. She received the 2011 Rising Star Award from the National Association of Women Business Owners and was named one of the “Top 20 Women Who Rock” by San Diego Metro Magazine. Deirdre was formerly the executive director of Colorado AIDS Project in Denver.
Deirdre’s writings and articles have appeared in a number of print publications and her blog on leadership is a hit. Her book, The Mission Myth, was released in November 2011.
In her spare time, Deirdre is a body-builder. She rises at 4:30 each morning to focus her energy on lifting weights, creating not just new levels of physical and mental strength, but also continued peace of mind.

